The Alta Group Launches Alta Pulsepoint to Help Equipment Finance Executives Navigate 2026 Risks and Opportunities

The Alta Group is excited to announce the launch of Alta Pulsepoint, a new executive-level tool to help equipment finance executives identify and prioritize the most critical risks and opportunities shaping the industry. Developed in response to growing market uncertainty and complexity, Pulsepoint provides equipment finance management teams with a concise view of where to focus their strategic attention and where to proceed with caution in 2026.

Presented in a clear matrix format, Alta Pulsepoint functions as a current-state industry heatmap, allowing equipment finance executives to quickly assess evolving conditions across key market dimensions. Rather than offering static forecasts, Pulsepoint synthesizes Alta’s proprietary industry insights to highlight relative momentum, pressure points, and inflection risks across the equipment finance landscape.

The Alta Group is always looking for new ways to make our trusted insights more actionable for equipment finance leaders said Valerie Gerard, CEO of The Alta Group. “Pulsepoint distills Alta’s deep understanding of the industry’s sectors, market dynamics, and risk factors into a concise, easy-to-digest format that executives can use to inform strategy, capital allocation, and growth decisions.

Valerie L. Gerard
Co-CEO at Alta Group

Alta Pulsepoint is designed specifically for C-suite executives, board members, and senior leadership teams who need to balance growth ambitions with credit discipline, funding realities, and shifting regulatory and geopolitical conditions. The tool supports strategic planning discussions, portfolio reviews, and go-to-market prioritization by highlighting areas of relative strength, emerging stress, and heightened uncertainty.

The Alta Pulsepoint provides users with insights into a wide array of topics, including:

• Business volume & market demand
• Credit quality & portfolio health
• Liquidity & capital availability
• Profitability & margin pressure
• Industry Consolidation
• Interest rate & inflation outlook
• Regulatory & tax environment
• Trade policy & geopolitical stability

Pulsepoint complements Alta’s broader research and advisory offerings by translating complex market signals into a practical framework that helps executives cut through noise, align leadership teams, and make more informed strategic decisions.

For greater depth on trends shaping the equipment finance industry, read The Alta Group 2026 Insights report. The report is comprehensive and features analysis from Alta’s experienced equipment finance advisors on industry tailwinds and headwinds; evolving finance strategies and equipment categories; outlooks for bank-owned, captive-owned, and independent equipment leasing and finance organizations; and much more.